Business Quiz

1) This company was called Lutsuko and later changed its name to something that literally means 'to lose money'. Which one?

a. L' Oreal

b. Sony

c. Matsushita

d. Honda

2) Though he was the heir to his family’s rice wine brewing business, he decided to pursue his interest in consumer electronics and was the co-founder of the Tokyo Tshushin Kyogu company. His company’s first product was a specialized rice cooker, later followed by tape recorders and transistor radios. In 1958, he pushed for changing the company name ‘Tokyo Tshushin Kyogu’ to a shorter name that could be easily recognizable the world over.

a. Eiji Toyoda

b. Akiro Kurusawa

c. Taichi Ohno

d. Akio Morita

3) His first book, "The End of the Economic Man" was published in 1939. He spent over 18 months interviewing senior management at General Motors which resulted in the publication of his bestselling book, "The Concept of the Corporation" in 1946. In 1994, he was appointed as Godkin Lecturer at Harvard University.

a. Peter Drucker

b. F.W. Taylor

c. Michael Porter

d. Philip Crosby

4) Which car in Spanish means 'Charming'?

a. Matiz

b. Santro

c. Ikon

d. Corsa

5) At school, he used to write computer programs for the school library to print out catalogue cards. He co-founded a software company called Ink Development Corporation, which was later renamed as eShop. This company was bought by Microsoft in 1996. He set up an online auction website as a hobby, having got the idea during a conversation with his fiancée, who was an avid collector of Pez Dispensers.

a. Scott McNealy

b. Pierre Omidyar

c. Jay Walker

d. Sergey Brin

6) Which international brand had an ad campaign - 'Tomorrow is mine' and had signed Rahul Dravid for the campaign?

a. Reebok

b. Nike

c. Pepsi

d. Puma

7) This organisation has 1356 members and has the ad-line "the world put stock on us". Which organisation?

a. NASDAQ

b. LSE

c. NYSE

d. BSE

8) In 1976, she took a job with WJZ-TV as news co-anchor. She was nominated for an Oscar for best supporting actress in the film ‘The Color Purple’. In 1988, she formed Harpo Productions which acquired the rights to her talk show from Capital Cities/ABC.

a. Whoopi Goldberg

b. Oprah Winfrey

c. Anita Roddick

d. Janet Jackson

9) Of whom did Shahrukh Khan once say that 'our figures are similar'?

a. Pierce Brosnan

b. Roger Moore

c. Sean Connery

d. Cindy Crawford

10) Who designs jewellery for the

company called Artex?

a. Sonia Gandhi

b. Priyanka Gandhi

c. Menaka Gandhi

d. Uma Bharthi

11) What is a coin with a minting error called ?

a. FIDO

b. DIDO

c. LIDO

d. NIDO

12) What is the name of the new FM channel introduced by India Today?

a. Road

b. Run

c. Red

d. Fun

13) What is 'Agfa' the trade mark for?

a. Cars

b. Tyres

c. Photo Goods

d. Agriculture Goods

14) Which international airline uses the slogan "Smooth As Silk" in its advertisements?

a. Cathay Pacific

b. Singapore Airlines

c. Qantas

d. Thai Airways

15) He tried a variety of jobs before settling on being a milkshake-mixer salesman.

a. Col. H. Sanders

b. Mac McDonald

c. Ray Kroc

d. Tom Monaghan

16) At the age of 13, he formed the Lakeside Programmers Group with some school friends.

a. Larry Ellison

b. Steve Jobs

c. Ken Olsen

d. Bill Gates

17) In 1974, he took a job with Atari. In 1985, he was removed from the computer company he had co-founded. He returned to the company in 1998 and successfully turned it around with focus on digital music players and online music store.

a. Larry Ellison

b. Steve Jobs

c. Ken Olsen

d. Bill Gates

18) The name of the company he established, when he was only 17 years old, is made up of the first letters of his name, the first letter of the name of the farm he grew up on, and the first letter of the name of his home village.

a. Terrence Conran

b. Elton Mayo

c. Ingvar Kamprad

d. Ralph Lauren

19) At age of 27, he borrowed US$ 20,000 from his father-in-law and bought his first store in Newport, Arkansas. He got a pilot license in 1953 and used to fly from one store to another to oversee the operations of his growing chain of retail stores. In 1991, his company became the largest retailer in the US.

a. Ben Franklin

b. J C Penney

c. Richard Warren Sears

d. Sam Walton

20) At 16, he went to work as an engineer for James Flower & Co. in Detroit. His first prototype automobile called the ‘Quadricycle’ was built in his garden shed. He is widely credited to have revolutionized the automobile manufacturing industry with introduction of the mass-production assembly line system.

a. Alfred Sloan

b. Walter Chrysler

c. Henry Ford

d. Lee Iacocca

Answers

1. b

2. d

3. a

4. a

5. b

6. a

7. c

8. b

9. d

10. b

11. a

12. c

13. c

14. d

15. c

16. d

17. b

18. c

19. d

20. c

{2006/08/30}